The internationalization of the companies constitutes a new challenge, in a world so included as the current one, to conquer new markets is a trustworthy alternative to extend our business.

To carry it out supposes a great effort, that is the reason why we give you a practical guide that will help you to start the way, stepwise.

5 steps

1.- Diagnosis of the internal situation of your company
It is important to make an internal analysis of the resources of the company, qualified team with several languages, financing, capacity of production, added value of our products…

2.- Markets List
Deciding what countries turn out interesting for our business, we will have to value if our product can fit on the local market, analyze the economic situation of the country, the political regime, risk – country…

3.- Choose the Market we are going to export
From the previous list we will have to mark a priority of the markets in which we have detected an opportunity depending on our possibilities of success, depending on the quantity of our product we can sell, the cost of the sale …

4.- Choose the way to enter
There are many ways to enter into an exterior market depending on our needs. Some of the most are, alliance with a local partner or also called Joint Venture, a Distributor, a Sales Representative or being present at local fairs …

5.- Monitoring and control
Once the international trade is made, it turns out necessary to make a monitoring and control of that one, to analyze the volume of sales realized, its evolution in later seasons and actions of improvement regarding to the previous ones.